The logical extension...
The Digital Magazine
A digital version of a magazine provides us with an amazing opportunity to set the stage for a 21st century cross-media experience. Especially as an extension to a printed magazine, the opportunities of integrating multi-media content are almost endless. When highly interactive, it is engaging the reader even on the meta layers of perception, it involves the audience in a way not possible with the printed copy. Digital magazines are still not accepted to a scale where for building identity and awareness it would be the first choice.
But it´s coming, and at Wildner+Media we are ready when it finally get´s here.