Print matters...
Within a printed magazine, you have the undivided attention of your audience. The physical product, artistically well-made and of the highest quality of content, engages the individual in a way no other media can. Print magazines allow the recipient to dive into the topic at his or hers own pace. The readers identify with the subjects and stories and are inspired, informed and in the same time motivated. The magazine gratifies the curiosity of the readers, it fosters understanding and conveys knowledge and the audience has enough time to embrace the content.
Even ad´s in magazines are not seen as a distraction by most readers, given that they fit in the overall concept. Printed magazines are still recognised and accepted as the number-one media when it comes to establishing a real connection with the individual. Printed magazines convey character, quality and prestige.
This allows brands, companies and institutions to easily build a relationship with an audience. It generates awareness and identity and creates a binding connection that is almost impossible to establish via any other media. An effect often neglected ist that the readers of a magazine become confident multipliers, to a scale that no other media is able to guarantee.
